Search engine optimization deals with both content published and the mechanics behind the page and website. Today, rather than focusing on keywords and other common knowledge about SEO, we will be looking at the possibilities for off page SEO, especially for those just starting. Below is an overview of some of the most important strategies to keep in mind.
Optimized Internal Pages
Internal pages are those that make up the website, and optimizing them ensures that the pages link to each other in the most effective way possible. For example, the home page should connect to multiple silo pages which talk about the main subtopics that you would like your blog or website to cover. For example, a webpage on peanut butter may include a silo page from organic options, low-fat options, and traditional options.
Next, the silo page can link to all category pages that are relevant to them. Think of this as subtopics within the subtopics. For the traditional option, a category page may be ingredients, and another might be methods of creating it. The topics are narrowing now to make it easier for your readers to pick the one that most defines what information they are looking for.
Finally, on each category page are blog posts, ones that deal with particular topics for what you want to find. For example, one may be the “Top 6 Ingredients to Have in Every Traditional Peanut Butter Recipe” and so forth. This way, users can finally access the unique content on your webpage.
According to Winston who specializes in blockchain SEO, having optimized internal pages ensures that all posts can be easily found through your website homepage, and as such, there will be an influx of traffic to the main page that may help it rise in rankings. “One client saw a sharp rise in traffic just from creating a long form article and adding an internal link on there. The page went from nearly zero traffic to several hundred per month.”
Interlinking internal pages are another way of keeping users on your site for longer as well, especially if several topics have overlaps that you would like to talk about.
Backlinks are ones that point to your website from other pages. Google analyzes the number of domains and pages that have links to yours, deciding that it is a sign of trustworthiness of the content on your page. After all, they assume that links will only be built when your information is worth sharing.
Factors that affect how much a backlink count includes the relevancy of the page and the authority. For example, a blockchain page linking to your peanut butter website may cause confusion, especially as the two topics have nothing in common. In addition, the higher ranked the linking domain is, the most trustworthy Google will decide that your site is.
Also, only the dofollow links are accounted for. Google does not count nofollow links, and as a result, it does not appear as one that increases your website ranking. Therefore, when guest blogging and working on link building, make sure that other websites are fine with publishing your dofollow links.
One popular way to gain more links would be to have content worth sharing. While blogging and the individual posts can do this, there is always the chance that people will simply summarize what you say rather than directly link back to your site. Thus, it is necessary to use other types of media on your website that is not summarized as easily.
Infographics are one way, especially if they are made with care and have a pleasing aesthetic. Professional infographic designers may be expensive, but personal creation is an option as well with tools such as Canva. In addition, videos on the page can help as well, especially as people may want to link to them. Multimedia is the best way to create unique, shareable content that adds more links to your site.
Penalties and Unnatural Links
As tempting as it may be, make sure to steer clear of any sites that offer to build up your link number through an affordable payment. These backlinks may be placed on low tiered sites that have no connection to your own and sometimes ones that are in an entirely different language! Make sure to diversify anchor texts and keep too many from appearing on “spammy” sites so that Google will not penalize your own site.
Off page SEO can be just as important as on page SEO when it comes to site rankings and should be assigned equal value. As such, next time you work on improving your website, make sure to keep the structure of internal links in mind along with the use of multimedia. By creating unique, shareable content, your site will begin to naturally generate backlinks that can help you see a boost in Google rankings.