Gone are the days where people submitted demo tapes and waited for a reply back in a few months. If you don’t want to get manipulated by a major publishing label, you don’t have to anymore. Now, you can own the original masters to your work, get 100% of the royalties and build your own brand as an independent artist. However, you’ll want to remember that you’re also responsible for doing 100% of the work. While this might seem very taxing, it can actually be very exhilarating. Consider some of the components of the digital side when you’re looking to become an independent artist.
Sound, Equipment and Recording
There are so many major online retailers within every single niche. The same is true for sound equipment. Sure, you can always purchase equipment on sites like Amazon. If you’re going to become an independent artist, there are some investments you’ll need to make. Create your own mini-studio at home. In addition to a small recording booth, you can also purchase the digital programs that allow you to edit the work you’ve recorded. Once you’ve recorded the drafts and have a clear vision of the song, it’s time to head to an actual studio. You can always rent studio space at a local recording studio. Once you’ve paid the engineer and have your audio track, you can record an amazing session that’s at a professional level.
Mixing and Mastering
Even though the produced sound will be amazing, the recording studio isn’t the last stop. Instead, you’ll need to find an excellent engineer who specializes in mixing and mastering music. Although you might’ve done an incredible job in the studio, the mixing and mastering processes tend to polish the sound and make it sound like a quality record. When you’re listening to a song through the speakers, it’s best to make sure it sounds balanced. Too many indie artists skip this step due to a lack of financial margin. Unfortunately, the lack of quality shows. It’s better to save your funds to produce a quality project instead of focus on pushing out singles. The quality will always matter more than the quantity.
Creating a Strong Online Presence
During the time that you’re producing and recording music, you’ll also want to make sure you’re creating a strong online presence. Some artists choose to take their fans on the recording journey with them. In some cases, this can work well. In other cases, it tends to lead to an impatient crowd who’s ready for new music immediately. It’s wise to make sure you develop your own website. You can use your website to sell merchandise, talk about tour updates and give other announcements. Depending on the type of business you’ll be doing on the site, it’s wise to look at the technical side of using big commerce enterprise vs shopify plus. A great way to build a strong online presence involves doing lots of covers. Be intentional about covering one or two songs each week. As you record the songs, you can post the videos to YouTube and the sample snippets to sites like Instagram and Facebook. As you do recognizable songs, more people will tend to gravitate toward your music.