Many questions arise in our mind about SEO and most of us even don’t know about its purpose. It’s a key to success in web development and blogging. Many people have their blogs and share a lot of stuff over it but the visitors are very small. The main reason behind this problem is that they haven’t optimized their data to be search engine friendly. People also pay a lot of money to SEO Experts to get their help optimizing their site. In this post I will touch most of its part and explain it to you, so you will be able to understand this topic more accurately and will be able to perform this job by yourselves.
SEO COULD BE DEFINED AS:
Search Engine Optimization is the process of changing the rank of a website or webpage in Search Engines like Google, Yahoo, and Bing etc.
Also, learn how to write an SEO friendly article which ranks high in Google:
Types of SEO:
1: Black Hat:
These are the illegal ways to make your site search engine friendly. These tricks may work for a little time but if it is recognized by a search engine it may charge you a penalty.
2: White Hat:
These are legal ways or tricks that search engines allow you to do for ranking of your site. I’ll prefer this method because it is long lasting and legal way.
If we go with white hat we have a number of Tools and method to perform it.
These tools are made to facilitate the users to optimize their site. In SEO you will need to do all the work manually, tools will just show you the directions to move forward. Some of the tools are:-
- Google Keyword Planner(free tool)
- serpbook.com(paid tool)
- Google webmaster tools(free tool)
- Moz.com(paid tool)
- Long Tail Pro(free+Paid tool)
- Moonsy.com(free tool)
- Alexa.com(paid+free tools)
- Ahref.com(free tool)
- Majestic.com(free +Paid tools)
- Woorank.com(free+paid tool)
These are the methods which you can use manually. In these methods we have different types:
OFF PAGE SEO:
It includes the following:
- Active social media profiles
- Adding verifying website in search engine
- Submitting sitemaps
- Using fetch as Google And much more …
ON PAGE SEO:
It includes the following:
- Keyword research for a single article
- Optimizing articles
- Keyword density
- Keyword prominence proximity
- Permalinks, interlinking
- Image optimization
- Promoting articles
- Tracking keywords And much more …
So, friends, it was a brief introduction of search engine optimization. You can learn more by subscribing our site. I will be further explaining its different parts in detail. If you have any queries feel free to ask in the comment box or contact us via mail.
Frequently Asked questions
Q1: What is SEO and how it works?
In other words, SEO involves making certain changes to your website design and content that makes your site more attractive to a search engine. … SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases.
Q2: What is the SEO in marketing?
Ans: SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.