What is Search Engine Optimization (SEO) ?

Written by Nauman Rehmat

Many questions arise in our mind about SEO and most of us even don’t know about its purpose. It’s a key of success in web development and blogging. Many people have their blogs and share a lot of stuff over it but the visitors are very small. The main reason behind this problem is that they haven’t optimized their data to be search engine friendly. People also pay a lot of money to SEO Experts to get their help optimizing their site. In this post I will touch most of its part and explain it to you, so you will be able to understand this topic more accurately and will be able to perform this job by yourselves.


Search Engine Optimization is the process of changing the rank of a website or webpage in Search Engines like Google, Yahoo and Bing etc.

Also learn hoe to write a SEO friendly article which ranks high in Google:

Types of SEO:

1: Black Hat:

These are the illegal ways to make your site search engine friendly. These tricks may work for a little time but if it is recognized by a search engine it may charge you a penalty.

2: White Hat:

These are legal ways or tricks that search engines allow you to do for ranking of your site. I’ll prefer this method because it is long lasting and legal way.
If we go with white hat we have a number of Tools and method to perform it.

These tools are made to facilitate the users to optimize their site. In seo you will need do all the work manually, tools will just show you the directions to move forward. Some of tools are:-

These are the methods which you can use manually. In these methods we have different types:


Off page SEO

It includes the following:

  • Active social media profiles
  • Adding verifying website in search engine
  • Submitting site maps
  • Using fetch as Google And much more …


It includes the following:On page SEO

  • Keyword research for single article
  • Optimizing articles
  • Keyword density
  • Keyword prominence proximity
  • Permalinks, interlinking
  • Image optimization
  • Promoting articles
  • Tracking keywords And much more …

So friends it was a brief introduction of search engine optimization. You can learn more by subscribing our site. I will be further explaining its different parts in detail. If you have any queries feel free to ask in comment box or contact us via mail.

About the author

Nauman Rehmat

Nauman Rehmat is the owner of InfooCode and several other blogs.He is interested in Programming and SEO. He is also pursuing a degree in Computer Software Engineering from Comsats.


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